The client verge market is a growing and changing landscape that requires strong branding for brands to differentiate themselves from competitors and build trust among their consumer base. It’s also important to understand that marketing to CBD consumers has unique ramifications when compared to traditional ecommerce or retail markets. For example, when promoting CBD products online it is important to avoid making direct health and medical claims and to remain within legal guidelines.
From Clicks to Clients: Converting Website Visitors into CBD Customers
Fortunately, there are a few different marketing strategies that can be used to reach CBD consumers without breaking the law. One of the best and most effective ways to do so is through SEO Marketing for CBD, as Google prioritizes websites that have relevant, authoritative & informative content for their users. In addition, SEO enables you to target “bottom of funnel” customers who are actively searching for specific products or answers to their questions.
Another way to stay top of mind with CBD consumers is through SMS and Email Marketing for CBD, as this is a highly measurable and effective method of communication. In addition, when using an industry-leading platform like springbig with 30+ integrations it is easy to track sales data and segment and communicate with CBD consumers based on their product purchase history.
Finally, it’s important to focus on Customer Retention Marketing for CBD, as return customers have a much higher conversion rate and typically have larger basket sizes than new consumers. In addition, returning customers are often more loyal to your brand, which means they’ll be more likely to recommend you to their friends and family.