About us is the first Social Media Proxies page your potential customers will see and it’s an opportunity for you to gain their trust and make them want to purchase from you. The best About pages don’t come on too strong with self-promotion; instead, they show that your brand values resonate with your target audience. Whether you’re a solopreneur, a dynamic duo agency, or a full-blown global enterprise with thousands of employees, showing people’s faces on your About page adds a human element and helps visitors relate to your brand.

Feature customer testimonials and case studies to build credibility. Using numbers can also help you establish your authority, such as how long your company has been in business or how many people it serves.

About Us: Our Story and Vision

Some companies go the extra mile to showcase their company culture on their About pages. For example, the co-founders of Allbirds share their personal story and how they built their company before diving into the product details. The page also features employee photos and a fun style to keep readers engaged.

Some brands take a minimalist approach to their About page, like Wild One, which has a straightforward and direct tone. A short description of what the company does is accompanied by a simple call-to-action to join its community.